The easier that you can either make things to use or readable, the better it is for your users. ESPNĬompany: ESPN // Agency: Dalma Design Inc.Ĭlick here to see ESPN’s brand guidelinesĪt 45 pages long, Dalma Design gave ESPN’s brand guidelines links to each section for easier use. Also of note, SocioDesign did an excellent job creating a rich brand presence through bold serifs and copper colors via web, and foil via print. There are only 9 pages in the brand guidelines for KAE, so it’s clear that typographic expression is a major identifier for the brand – big enough to take up an entire page. Sometimes it’s better to “hit them over the head” with simple examples. Beats by DreĬlick here to see Beats’ brand guidelines Creating a custom font isn’t easy, it needs its own style guide, and that’s just what was done for Macaroni Grill. The way Superbig Creative laid out the brand guidelines reads like a book – it’s beautiful. Macaroni GrillĬompany: Macaroni Grill // Agency: Superbig CreativeĬlick here to see Macaroni Grill’s brand guidelines Subtlety may be one of their strengths, but they went purely bold throughout all of their brand guidelines. Truth., as a branding agency, shows just how good they are at what they do. Truth.Ĭlick here to see Truth.’s brand guidelines This is a very straightforward example, and honestly, it doesn’t need to be more complicated than this.
#SKYPE LOGO GUIDELINES HOW TO#
Let’s face it, your brand’s text won’t always appear on white backgrounds, so Scout shows us how to prepare for alternate colors. ScoutĬompany: Telenav‘s Scout // Designer: Telenav – InternalĬlick here to see Scout’s brand guidelines Stay light-hearted, because that’s what you’re known for, not just a big man stuffing himself down your chimney in the middle of the night. *Santa*Ĭlick here to see *Santa*’s brand guidelinesĪlthough this is a “concept”, and not an actual brand, Quietroom showed us one important thing with *Santa*: If you’re a fun brand then you should show it – with everything you do. They even wrote an in-depth Medium article about the process and symmetry of the three dots. In this example Asana also goes into the ratio and origin of where the three dots come from (hint: it’s the counter of the “a” in Asana).
It’s one thing to list a bunch of adjectives describing your brand, but it’s better to help everyone understand “Why?” they describe the brand. AsanaĬompany: Asana // Designers: Asana – Internal & Moving BrandsĬlick here to see Asana’s brand guidelines (ZIPs) This is a great use of industry concepts to build coherence throughout their brand guidelines. JEGSĬlick here to see JEGS’ brand guidelines Įven if you’ve never heard of JEGS, you can tell what industry the company is in based on the visual cues they use throughout their brand guidelines.
#SKYPE LOGO GUIDELINES FULL#
They have one of the cleanest brand guidelines I have come across – full of resources, even downloadable print and web color pallettes to import when designing new collateral. LinkedInĬompany: LinkedIn // Designer: LinkedIn – InternalĬlick here to see LinkedIn’s brand guidelinesĮven though LinkedIn is primarily a website and mobile app, they make sure to cover any print materials. As a result, take this as a great opportunity to explore a new brand without bias. Optus is a cellular services provider in Australia, so you may not be familiar with their name or brand. When your brand identity goes as far as your mascot on shopping bags as your customers walk out the door – I think you’re doing pretty well. Whether you’re looking to produce a document that’s fairly straightforward, or complex and in-depth, you should find a resource in this list.Ĭlick here to see Optus’s brand guidelines With that in mind, I’ve gathered some of the best publicly available brand guidelines that I could find in order to help you brainstorm what should go into your own brand guidelines. These guidelines will be referenced by everyone who touches your brand, internally or externally, and will often be partially reused in future brand identity revisions.īecause of that, it’s important that you define enough of the guidelines to keep your brand consistent, but keep them short enough that contributors can actually digest all of the rules.
#SKYPE LOGO GUIDELINES MANUAL#
Brand guidelines are, in essence, your owner’s manual on how to “use” your brand. Brand integrity is a fragile thing, so it needs to be treated as such.
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